Info Pioneer

T witter is starting to monetize, and its first move will be to sprinkle paid-for tweets in users' search results. Folks have been waiting for years to figure out how social networking service Twitter will begin to make money off the millions of people tweeting 140 characters at a time. The company has been getting by on funds from investors and on real-time search deals with big names like Microsoft, Yahoo, and Google…but now the company is taking the wraps off Promoted Tweets , paid-for tweets that will turn up in users’ search results on the basis of keywords and brands. According to Twitter co-founder Biz Stone, the goal of Promoted Tweets is that they be useful to users and meet a “higher bar” than a regular tweet. Promoted Tweets will be clearly labeled as “promoted” rather than as a legitimate search result, but in “every other respect” they will look and behave just like regular tweets: users can reply to them, retweet them, favorite them. Only one Promoted Tweet will be d...